Perspectives

The essence of documentary photography

More and more of our stories are told through visual media than ever before. We’ve each become documentarians of modern life – its tragedies and its triumphs – showcasing the context of our daily lives and decisions via Instagram or Snapchat. However, simply capturing moments can’t be described as documentary photography. There’s something more than […]

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How cinemagraphs disrupt audience’s expectations

It’s the violation of the audience’s expectations of a photograph that make the cinemagraph so powerful. Brands have a limited amount of time to captivate audiences, and competition for their attention is fierce. Facebook timelines are littered with images, videos, and quizzes, making one more ad a small part of a large, busy background. Likewise, […]

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