Three critical qualities of an effective cinematographer

Sharing a vision is no simple task. Even the closest of companions often find themselves at odds when working towards a common creative goal because art is subjective and its interpretation is as well. So how can a creative director be sure that the cinematographer he chooses to collaborate with will effectively recreate his vision? […]

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How cinemagraphs disrupt audience’s expectations

It’s the violation of the audience’s expectations of a photograph that make the cinemagraph so powerful. Brands have a limited amount of time to captivate audiences, and competition for their attention is fierce. Facebook timelines are littered with images, videos, and quizzes, making one more ad a small part of a large, busy background. Likewise, […]

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